Search engine optimization factors in Sydney:
When you optimize your website for the search engine, it becomes friendly and is easy to find higher on Google pages ranking. Online business have the increased opportunities of marketing to the global market, but this also comes with several challenges. Research done in 2015 reveals that the future of search engine optimization includes factors like design and mobile friendliness.
With the enhanced competition around the online marketplace, every organization has the mandate to optimize their websites for search engines. The major search engines like Yahoo, Google and Bing, have specific factors that determine whether your site appears on the first page or page10 in search engine results pages (SERPs). Google, for instance, is known to update their requirement by changing the search algorithm for more refined searches focusing on quality content for the user. These updates must be complied to by the SEO professionals the world over.
There are so many factors one should consider, but not all are equally important, some will make significant changes to how your site is seen by the search engines while other are just to support the main ones. Here are the most important factors for search engine optimization for online businesses in Sydney, Australia.
Areas of Sydney where this applies:
- Canada Bay
- Georges River
- The Hills
- Hunter’s Hill
- Inner West
- Lane Cove
- North Sydney
- Northern Beaches
This is the most important factor you have to take care of if your site is to appear anywhere near page one of any SERPs. It is what makes search engines view your site as worthy for the position. Since this is what the user intended to access, it must be very useful and beneficial, or else your page will be relegated to the lower positions when a user searches for related content.
Good content must create the demand just like in the regular market. Whatever demand it supplies, your web content should be able to bring the traffic and be likable. Content that people want to link will make search engines like it too. It may be good, but no one wants to link it, this content does not drive traffic to your site. People wants something they can share after reading, this spreads the message and brings in more visitors.
These are the second most crucial factors for optimizing your website. When you use keywords in the title tag, you signal the search engine, and it also gives an accurate description of what the user is searching for in the page content. It is used by search engines to display the result a user has searched for so make it eye-catching. When you optimize your page thus, it will rank better and is easy to find especially if the keyword is close to the start than at the end.
Using the keyword in the meta description makes it more relevant in the search engine. Meta tags play a crucial role in ranking of pages in Google, and when written clearly, they provide information to the user and search engines for easy indexing. Search engines get the page summary from the tag making it fast and easy to present your page as one of the top results. The user finds the meta tags very helpful during searches.
Clearly organized web hierarchy is very important when designing your website. When your categories are well reflected in ULRs, the search engine can easily index your pages, and it is also easy for the user to access and navigate through the clear hierarchy, for example, www.mysite/food/organic foods/vegetables/ kales. The user will learn more about the information in the site, and the search engine will use this information to determine how relevant the site it. The search engine will deduce the content of your site, and when to show it to search queries based on the hierarchy content, it is easy to speculate the content even without going through them.
The structure of your site URL helps search engines understand how important your site is and adds to your page a relevancy metrics. Organize your URLs to help search engines better understand your site so that your page can appear on the first page of SERPs. If the keyword is in the URL, then your chances are increased as long as you do not stuff keywords in the URL. Search engines will see relevancy in the URL and rank your site higher.
Longer and useful content are given priority over the shorter quickly written content. Google is looking to help users with quality and relevant information; this is possible when the content is long since you will be able to include more aspects of the topic so do not shy away from writing long contents.
Even though spreading your content puts the keywords in many places; however, this may work against your aim to rank highly. Keep away from duplicating content; each page should have original content no matter how similar. However, you can use the canonical tag that lets Google know that the content on one site is equivalent to the same content on another site, that the two pages are one.
Other than text, you can also optimize the images on your site. This is among the most important factors for search engine optimization for online businesses in Sydney, Australia but people do not know about it. When you give your images the correct alt text that describes what it is in layman terms, search engines will be able to see the picture and produce it in search results. Google gets relevancy signals from the commonly ignored description, caption and alt text. With SEO, you should use all the available ammunition to make your page appear in organic search results without spending too much on the paid searches.
Using pictures and videos
Audiences like what they can see so when you include quality images and some beneficial videos, your audience will be driven to your site. Graphics are what is trending worldwide today, and people tend to share videos and images more than text. Using more of these will ensure you get visibility in searches.
Your content may be very good and helpful, but when it is too old, Google will pass it by preferring the freshly uploaded contents. The algorithms have been tuned to present to users fresh content that can help them and only displays the old ones as a last resort down in the search engine result pages. Updating your content at least every 12 months will go a long way in keeping your site on top of the SERPs.
Backlinks have continued to very important in search engine optimization. Linking your site to high-quality sites that are considered as authorities in their fields can help raise the profile of yours too. However, buying links from link farms may result in your getting spammy links that have the potential to damage your reputation. Also, avoid getting so many links from one specific website.
Linking to authority sites sends the signals of trust to the search engine. When you send users to other sites, it indicates that you trust those sites hence the outbound links, however, no matter how trustable the outbound links are, if they are too many, your search engine rankings will be hurt, use them in moderation.
User experience and user interaction
These two have become vital aspects considered in ranking websites of late. Google considers your content and site of high quality based on how many people are talking about it and sharing and how long they stay on specific pages. This sends positive signals that your site is trusted, is helping users and they can be engaged with others and the site admin over the content.
Just like in other business where the user experience matters, online business in Sydney also have to generate the user interest to a level that they visit and share their thoughts, ask questions and contribute to the discussions over your content. Proper placement of text, mobile friendliness, content relevancy, image placement, links, and navigation all play a role in user experience and user interaction.
Creating websites that are search engine friendly considering mobile optimization and website speed helps a lot in rankings in SERPs. Google usually observes how fast a user goes to other similar websites when yours take too long to load. As long as you bring more traffic to your site and keeps visitors there long enough, you are on he right path to appearing on page one of SERPs.
Local SEO is among the most important tactics you should employ to appear on page one of search results. Google has made it even easier with Google My Business where you can register your business locally and write local content targeting a specific area. This factor creates trust with locals and Google making your site rank higher. Users in your target location will get your content first in search results when you follow this trick.
When you create a good sitemap for your website, Google will like it and rank it higher in the results pages. It ensures visibility since this informs Google in the case of any slight change in your website. Search engines will easily index your pages when the sitemap is simple; it tells Google what your site is about.
Designing your websites to be responsive to any device and screen size used to access it will make Google search algorithms like your site more. Maintaining your site is easier and takes a little time. Most of the today’s online audiences use smartphones and tablets so if your site is designed to be accessed only through PC and Mac then you have already been left behind and your site will not be visible to search engines. The 46% of users accessing websites from their mobile phones constitute one large block that you cannot ignore, Google does not ignore them hence the changes that now prefer mobile-optimized sites over the traditional types.
Search console integration
When the Google webmaster tools verify your site, your site indexing is improved hence ranking. The tools can also help you with valuable data to use in further site optimization.
Internal site linking
When you link the pages of the same website, the navigation process is made easier for the user. This is among the most important factors for search engine optimization for online businesses in Sydney, Australia. It is known to boost page rankings by improving the user experience and increases the time spent on your site.
To increase the speed of access to your site, consider using servers closer to your target audience for example if you market is in Australia, then host with a server within the Australia or a nearer server location with quick access like the US. This will boost your ranking for the target region.
Social media promotions
No one can ignore the power of the social media. It allows for sharing, therefore, increases traffic back to the site. This way your site gets better chances of ranking higher in search results. Frequent relevant posts help increase user engagement which is loved by Google.
Positive audience feedback
Helpful information and content will change your audiences’ lives resulting in positive feedback. These enhance the authenticity of your site that is regarded by increased site ranking in SERPs. Both the search engine and other users will see your site as a reliable, authentic source of information, therefore, making everyone a winner.
Adding an SSL certificate significantly increases the rankings of your site on Google. This security certificate encrypts and protects the information that is sent over the internet. It makes both the search engine and users to trust your site and feel protected when they visit your website.
The domain you choose has a way of helping or damaging your ranking chances.
1 Registration duration: Google considers domains registered for more than a year as more trustworthy.
2 The history of your domain: another person may have registered your domain before you. In case it was penalized previously, your chances of ranking high may be affected by the history.
3 TLD extension: to target a specific market or country, it is advisable to use a country-specific top-level domain like .co.au can help achieve better rankings in search engine results.